2023 Talent Trends: Global Acquisition Strategies

The global marketplace continues to constantly evolve. If you’re looking to expand your US or UK-based business, it’s important to stay aware of international nuances, business growth patterns, and talent acquisition trends in business — particularly in Human Resources.

In order to attract top talent for your growing business, you need professionals who understand the global talent acquisition trends in 2023. True knowledge of trends can help you employ the most effective strategies when it comes to talent recruitment. In fact, an excellent consultant can even help by adapting HR strategies for the 2025 workplace and beyond.

Whether you choose to dedicate in-house employees to developing these strategies, or you outsource your HR needs, you should create actionable plans around current talent acquisition trends.

Global talent acquisition and strategy trends of 2020-2022

In 2020, the COVID-19 pandemic impacted us all. As multiple countries went through shutdown periods, remote work grew in demand. Freelance workers, especially, found ample international professional opportunities that didn’t necessitate relocation.

Zoom calls became the go-to for work conferences, and many businesses discovered that some day-to-day operations could be addressed off-site. HR professionals found they could remotely schedule and conduct all meetings and interviews.

From 2020 to 2022, global talent acquisitions and strategies included:

The appeal of remote work

As the pandemic impacted the world, remote work opportunities became both a trend, and a strategy to recruit top talent. Many businesses that were formerly in-office only began to offer remote or hybrid opportunities in order to attract top talent.

Competitive benefits and salaries

According to a LinkedIn study, employees in the 2020s consider benefits packages and compensation as their top priorities. This trend began in 2020, but continues in 2023.

HR professionals should deploy strategies to ensure their benefits and salary offerings are in line with, or greater than, those of their competitors.

Preparation for economic downturn

Business growth slowed down significantly, and the supply chain faced major disruptions. Thus, many employers became more selective in their talent acquisitions as they focused on retaining their current talent.

Work-life balance

The LinkedIn study also shows that the current talent pool is concerned with a balanced approach to their professional lives. Employer strategies to optimize this talent acquisition trend can include Mental Health Days or other benefits that offer support for and promotion of life balance.

Opportunities for growth

Employees indicated that training opportunities to “upskill” (acquire new skills) were important points in their job selection process. Top Human Resources professionals can ensure this occurs by strategizing upskill programs to implement for acquired talent.

Although these talent acquisition trends are still in place in 2023, the methods to attract top-tier talent for your business are constantly evolving. It’s vital to remain knowledgeable about these methods, and to strategize accordingly.

Create talent retention strategies

Retention strategies can help increase your appeal to new talent, and can keep your current team satisfied. Implementing these strategies can have a direct correlation to employee performance and productivity as well.

Indeed, you may find that you can boost employee morale through strategies for retaining talent in startups. For example, a choice to implement a wellness program for your remote employees may hold appeal for both current and potential staff members.

The newest trends of 2023

In 2023, global talent acquisition trends have quickly become apparent. You should have dedicated HR professionals focused on creating actionable strategies to follow these trends.

Enhancing remote team performance through diversity and inclusion training can help you acquire and retain the best talent.

These trends include:

  • Data-driven recruitment: Base your recruitment strategies on proven data and facts. This includes tracking the success of current acquisition trends, and using statistics to inform your hiring processes.
  • Prioritizing diversity: As the global market becomes closely connected, inclusive, and diverse, your workplace should also reflect diversity. Hire talent who can provide you with multiple perspectives and innovative approaches. A diverse work team can also offer unique, fresh takes on how to grow your business.
  • Increased globalization: Recruiting from an international talent pool will increase your ability to employ professionals with unique insights and perspectives. Remote work has made global employees a reality. As you look to expand your business into European countries, acquiring native talent can help ease your transition from a US or UK-only market.
  • Investment in soft skills: A rigid adherence to hard qualifications only is a faded talent acquisition mandate. Ensure that the HR professionals you hire get to know the candidates they interview. Soft skills should hold equal weight to technical qualifications in your hiring process.
    For example, a potential candidate who is well-rounded and has an interesting and lengthy resume, and is a quick learner (but doesn’t meet all of the hard skill requirements) may prove an outstanding, successful job performer. Similarly, a highly-qualified candidate who looks good on paper but has a poor attitude may prove a disastrous hire.
  • Teachable talent: In this acquisition trend, a focus on talented candidates, who recognize their room for growth and display a willingness to learn and be trained. now outweighs a lengthy resume. Teachable talent goes hand-in-hand with soft skills.

What is the top emerging global acquisition trend of 2023

One of the top emerging trends in 2023 takes a fresh look at global market expansion. Specific focus on emerging markets as places to recruit and acquire talent can widen your pool of desirable candidates.

If you’re expanding your business in a country with a lack of qualified candidates, looking at emerging markets for your specialized field can ensure that you find the best possible additions to your team.

A pwc.com emerging market study found that talent acquisition will become one of the scarcest resources in the developed world. By looking for qualified candidates in emerging markets, you draw from a rarely tapped resource. You also give job seekers opportunities they may not have in their native countries.

How these trends should impact your business strategies

With global calamities, new cutting-edge technology, and economic downturns, the business world is in a constant state of change. If you’re looking to expand your global operations, you need HR professionals who can keep pace with talent acquisition trends. A consistent evolution of strategies related to your market, including those surrounding remote training, employee wellness, and succession planning for family-owned businesses, can help your business to grow and retain the talent your team deserves.

What are the greatest challenges of talent acquisition in 2023?

Unfortunately, some challenges still surround talent acquisition in 2023. It’s important to keep these in mind as you develop your hiring and recruitment strategies. Some of the greatest challenges facing businesses in 2023 include:

Demand for remote or hybrid-work

Many employees had their first exposure to remote work environments in 2020, and found that they were more productive and experienced less stress when working from home. As more employers mandate a return to the office, employees are pushing back.

A study from Open Text states that by 2025, 75% of all global organizations will be forced to allow for hybrid or flexible work environments.

Continuation of “The Great Resignation”

Employees who feel undervalued, undercompensated, and unheard continue to do the bare minimum in order to keep their positions. Even if you hire qualified, talented candidates, if your HR policies don’t account for these issues, you may find yourself with a team of “quiet quitters.”

Lack of communication

Gone are the days of silence through the interview process: Potential talent will no longer abide by this practice. Nonetheless, businesses continue to misstep with recruitment communication.

If you’ve chosen to move on from a candidate after the first interview, let them know. If a second interview will take time to come to fruition, let the candidate know. Delegate this communication to your HR team.

How Europe HR Solutions can help

At Europe HR Solutions, our team of Human Resources professionals understands global talent acquisition trends and strategies in 2023. We can help guide your recruitment process and implement detailed, actionable plans to hire the best talent for your needs.

Our team is on the cutting-edge of talent acquisition trends and will create hiring strategies that allow your US or UK-based business an easy transition into the European market.

You need to be able to focus your attention on the success and growth of your business. Let us help you attract the candidates you deserve to have on your team. Europe HR Solutions can take care of your talent acquisition, connect with us today.

Business owner surrounded by paperwork, indicating the need for HR outsourcing

How outsourcing HR can save money

If you own a small or mid-sized business, you understand how frustrating it can be to spend time and money on tasks that don’t generate revenue. The costs of building an HR department from the ground up can prove astronomical. 

When you’re launching your small business in a foreign country, especially, you’ll need HR solutions before you open your doors for daily operation. Europe HR Solutions can help.


The right outsourced HR team can reduce your ongoing costs in the following ways:

  • Payroll administration:

By outsourcing your HR, you can bring in vetted professionals to set up and administer your payroll system. This team can train you to ensure a seamless transition after their service contract is completed. 

You won’t have to stress over hiring long-term employees to take care of payroll, or training payroll administrators.

  • Benefits implementation:

Your outsourced HR team can help you to select the right benefits software package and enroll the employees of your small business.

  • Human resources management:

Outsourcing your HR can prove to be a game changer for your overall human resources management, too. HR consultants contribute through a wealth of experience in compliance, employee relations, and recruitment.

This saves valuable time for small business owners, mitigates the risk of legal issues and delays in operations, and provides access to the latest industry best practices and trends.

When it makes sense to outsource HR for small businesses  

International companies with fewer than 50 employees are considered small businesses, and rarely expand to Europe with an inhouse HR team already in place.

For US and UK-based small businesses that launch European operations, there’s usually a CFO who oversees broad HR tasks. 

However, the CFO or other executives managing HR for a small business launch in Europe often lacks the country-specific legal and HR expertise necessary to ensure innovative solutions that reflect the country’s best HR practices and legal compliance.

It’s important to consider the following when determining whether or not you should outsource your HR:

  • What specific HR services and support does your business require?
  • Do you have anyone on your team who’s well-versed in country-specific employee regulations and labor laws?
  • Will you need management compliance training and support?
  • Will your current employment handbook, policies, and procedures translate to adhere to the needs of employees in different countries?
  • Do you have a small HR department in place that may need help implementing payroll, benefits, training, and development?
Time is money. Outsourcing HR saves time, letting you focus on what matters.

What to expect with Europe HR Solutions

By outsourcing your HR, you may find it’s easier to take care of your daily operations and to strategize and prepare for the launch of your small business in Europe. Europe HR Solutions has supported countless small, mid, and large-sized businesses in their international HR needs.  

Whether you need our team to manage your HR and implement solutions, or you need us to help guide the HR professionals you have on staff, we can sweat the small stuff to ensure your big picture remains intact. 

You can expect Europe HR Solutions to do the following:

Act as your representatives:

We’ll act as an extension of your small business. This means we will collaborate with you and ensure we’re promoting your vision and standards in any HR matters we handle for you.

Ad hoc requests:

We understand that you may have ad hoc requests. We’re used to fast-paced, high pressure situations, and will ensure your needs are met in a timely manner.

Assist with HR strategies:

We’re committed to providing HR services that help your business grow and succeed. We’ll make certain that the innovative solutions we offer adhere to your overall business and HR strategies.

Create and implement policies and procedures:

We’ll strategize with you to create and implement your company’s policies and procedures and ensure details are in place that will help your employees thrive and create a positive work environment.

Handle employee contract needs:

We’ll help to create and manage your employee hiring processes (including talent acquisition, interviews, and onboarding checklists), employee complaint procedures, performance reviews, and off-boarding processes.

Legal compliance:

Europe HR Solutions will use our thorough knowledge of the various nuances in employment regulations and labor laws to keep your operations, policies, and procedures within legal compliance. This will help reduce your liability risk should issues with employees arise.

Manage employee and management training and development: 

We can cover government-mandated and specific position training programs to support your employees to work with excellence and grow in their positions. This includes compliance training for managers.


We can utilize the latest in talent acquisition trends and industry best practices to make sure you attract the talent you deserve to fill your staffing needs. We want to help you to build the best team possible to create a positive work culture and  a productive team.

The cost of outsourced HR services for small businesses

When to outsource your small business’s HR could be determined by your available budget. The cost of outsourcing your HR may be an upfront expense, but in the long run, it can save you significant money and protect your revenue.

The services offered by Europe HR Solutions can vary in cost, and are dependent on the extent of service you require. We can determine the cost based on the scope of the project.

For example, you may need us to manage a specific, well-defined project that allows us to estimate the cost involved. However, you may require our services on a daily basis, for an extended period of time, or find you need support in an immediate HR emergency. This may mean we will need a retainer payment or charge for an hourly rate.

How to determine your HR outsourcing needs

Before you decide to outsource your HR, it’s vital to determine what type of services you require. It can be overwhelming to discern your needs, but reflecting on and strategizing about specifics can be beneficial.

Answering the following questions may help you to understand what services you require:

  • Do you need an outsourced HR professional who takes the time to know and understand your business, staff, and culture?
  • Do you need HR professionals who are available on a daily basis?
  • Are you in dire need of help with critical talent acquisition?
  • Do you require flexibility and a large scope of HR tasks?
  • Are your needs limited to legal compliance and knowledge?
  • Do you need help developing your workplace culture?
  • Do you need to overcome language barriers?
  • What are your long-term HR needs?

Other benefits of outsourcing your HR

Once you’ve determined when to outsource HR for your small business, you may find that it allows you to streamline your operations and focus on your overall business strategy.

This strategic move reduces your administrative burdens of managing payroll, benefits, and other HR tasks in-house. The cost-effectiveness of outsourcing becomes evident as it eliminates the need for investing in HR infrastructure and ongoing training. 

This newfound flexibility can enable your small business to adapt quickly to market changes and allocate resources more efficiently. Ultimately, an outsourced HR team becomes a strategic partner, and empowers you to prioritize your employees, enhance organizational efficiency, and thrive in the competitive European business landscape.

Contact Europe HR Solutions

Europe HR Solutions understands how crucial HR is to the foundation of any successful business. We can consult with you to determine when it’s best to outsource HR for your small business, and customize innovative solutions with you. 

Your HR needs remain our greatest priority, and we want to support you in ways that promote legal compliance and allow you to see your small business dreams come to fruition. 

Connect with Europe HR Solutions today for a free consultation and be sure to check out our blog for the latest HR insights, tips, and trends. The road to success for your small business is just an HR step away.

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    Inez Vermeulen

    Inez Vermeulen

    Inez Vermeulen is the Founder and CEO of Europe HR Solutions, with over 25 years of successful corporate and entrepreneurial experience in various global industries. She has helped grow and expand the European divisions of global companies such as Coca-Cola Company, Regus, DHL, American Medical Systems, etc. Inez has received several company awards for her entrepreneurial spirit and success.

    She owns a Bachelor’s degree in French, History and Latin, several HR global expert certifications, a Master’s degree in Metaphysical Sciences, ICF Coach Certification and has completed her Doctorate on Transformational Leadership. Inez is fluent in Dutch, English, French, Italian and German. She works in partnership with an extensive international network of independent & professional companies and resides in Belgium near Brussels with her husband Jan.