Market Entry HR Setup for European Scale-Ups

Your HR Model Works at Home. Your Next Country Needs Its Own.

Your people setup runs smoothly in your home market. Now the roadmap says country two, maybe three: a first employee in another country, an office opening, funding earmarked for a new market. Even inside the EU, employment stays national. Contracts, payroll registration, social security, benefits and working-time rules all change at the border, and the way you employ people has to be decided country by country.

We put employment, payroll, benefits, policies and HR administration in place for each new market, and help you choose between a local entity, registering as a foreign employer and an employer of record. Your team gets local know-how in every country, and no international HR department to build.

European expansion · local HR setup
Your next European market
How you employ Entity, foreign-employer registration or EOR
Social security One country's system per employee, chosen correctly
Contracts & payroll Local, registered and running before the first payday

WHO WE ARE

Specialists in Each Market, One Team Behind Them

A first foreign hire does not have to mean an international HR department. What it does need is someone who knows the next market’s rules and can set things up properly while the team keeps building. Europe HR Solutions plays that role: one senior team based in Belgium, independent specialists in each country, and the same method every time you add a market.

When BridgeBio, a Swiss-based life sciences company, expanded into the Netherlands, France and the UK with no European HR team of its own, we drafted local contracts, built country-specific policies and guided its team on benefits, terminations and onboarding in all three. Read the BridgeBio story.

250+Companies supported
27+European countries
15+Years of experience
50+In-country consultants

THE PROBLEM WITH COPY-PASTE

The Parts of Your HR Model That Stay at Home

What works in your home country was built on that country’s law. Cross a border, even an internal EU one, and more of it changes than most founders expect.

Works at home
  • One contract template everyone signs
  • Payroll on a provider and calendar you know
  • Everyone in one social security system
  • Benefits and policies the team understands
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WHAT A NEW COUNTRY NEEDS

Five Foundations Every New Market Needs

Opening a country is five pieces of work, each done to local rules. We handle them so your team does not relearn them for every market.

01 Employment route

A local entity, registration as a foreign employer or an employer of record, chosen for your headcount plans and the country's rules.

02 Payroll & social security

Registrations, a local provider and the right social security system for each employee, including anyone working across a border.

03 Benefits

The pensions, insurances and extras local law requires or candidates expect, so an offer lands well.

04 Policies

Rules on hours, holidays and conduct, plus any policy the country makes mandatory, gathered into a handbook the new team can use.

05 HR administration

Onboarding, employee records and the everyday HR questions that keep the new market running.

THE NEXT COUNTRY, AND THE ONE AFTER

Country Two Teaches the Lesson. Country Three Should Go Faster.

Expansion rarely stops at one market. The second country shows you that the home model does not transfer; the third should reuse most of what you learned. Each new market becomes a localized repeat of a method that already works.

Home market

Where you started

  • Employment, payroll and benefits in place
  • Policies the team already follows
  • A setup you would like to replicate
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Each country has its own rules. The setup does not transfer, but one partner and one proven method do.

WHAT EUROPE HR SOLUTIONS HANDLES

Market Entry HR Setup for European Scale-Ups, Workstream by Workstream

Each piece is handled by specialists who open markets across Europe routinely, so your team receives a functioning country setup rather than a pile of research.

Employment Route Advice

Entity, foreign-employer registration or employer of record, compared for your plans. In Germany, for example, an EOR arrangement is regularly treated as temporary agency work, with a license requirement and an 18-month cap.

Employment Contracts

Contracts drafted under the new country’s law for the first people you hire, with the written information each country requires issued on its own deadline.

Payroll & Social Security Registration

Payroll and social security registrations, a local provider selected and coordinated, and a tested first payroll, plus the right certificates for staff who work across borders.

Benefits & Pensions

Mandatory and customary benefits, pension schemes and insurance cover, set up so your package holds its own against local employers.

Policies & Handbooks

Hours, holidays, conduct and every policy the country makes compulsory, in place before your first employee starts.

Ongoing HR Support

Day-to-day HR after launch: new-joiner onboarding, record keeping, contract changes and local advice as headcount rises.

WHY ONE PARTNER

New Advisers for Every Country, or One Partner for All of Them

Skipping an in-house international HR team should not mean a fresh search for advisers at every border. The other way is one European partner that already knows the markets and speeds up with each one.

Starting over in each country

Different advisers, different answers, every time

  • Local providers found and vetted from scratch each time
  • Country rules learned through mistakes
  • Uneven quality and advice from market to market
  • No one owning the expansion end to end
  • Each new country slowing the roadmap

One European partner

One relationship across every market

  • The same people and quality bar in each country
  • Local know-how with no HR department to build
  • A method that gets quicker with repetition
  • A single contact across the entire expansion
  • Each new country adding momentum instead of drag

HOW WE RUN IT

Choose. Build. Go Live. Expand.

A repeatable path into each market, quick enough for your roadmap and careful enough to stand up to local scrutiny.

01

Choose

The country, the first hires and the employment route, with what this market actually requires set out before anyone signs.

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02

Build

Employment documents, payroll, social security, benefits and policies prepared under local law, not copied from home templates.

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03

Go Live

Registrations complete, first payroll tested and first hires onboarded. The market is open for business.

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04

Expand

Ongoing local HR as the team grows, and the same method ready for the next country on your list.

RELATED SERVICES

Support for the Next Stage of Your Growth

QUESTIONS SCALE-UPS ASK US

Expanding a Scale-Up Into Another European Country: Your Questions Answered

1. We already have HR at home. Why can we not just extend it to the next country?

Employment law stops at each national border, even inside the EU. Every country sets its own rules for contracts, payroll, social security, statutory benefits, hours, holidays and notice. EU law only sets a floor, and countries go beyond it in different ways: even the deadline for giving a new employee their key terms in writing varies from the first working day in Germany to about a week elsewhere. Your home model is a useful guide to how you want to work; the employment setup itself still has to be built locally.

2. Do we need to set up a legal entity in each country?

Not always. There are three common routes: a local entity, registering as a foreign employer so you can run local payroll without one, or an employer of record that employs your people for you. Each has trade-offs. In the Netherlands, for example, an employer based abroad can choose to register with the Dutch tax authority as a withholding agent, provided it keeps payroll records in the Netherlands, and it owes Dutch employee insurance premiums for staff insured there either way. In Germany, an employer of record arrangement is regularly treated as temporary agency work, with an 18-month cap. Having employees in a country can also create a taxable presence for your company, so we work alongside your tax adviser on the route you choose.

3. Our new hire wants to work from home in another EU country. Which social security system applies?

Only one country’s system applies to each employee at a time. As a rule, working 25% or more of the time in the country where the employee lives shifts social security to that country, and in September 2025 the EU Court of Justice confirmed that the test looks only at working time and pay. A multilateral agreement in force since 1 July 2023 lets employers keep an employee in the employer’s country while they telework from home less than 50% of the time, but only where both countries have signed, such as Germany, the Netherlands, France and Belgium, and only on request with an A1 certificate. The agreement covers social security, not tax.

4. Can we send someone from head office to open the new market?

Yes, and it is common. A posted employee can stay in your home country’s social security system for up to 24 months with an A1 certificate. They are still entitled to the new country’s core employment conditions from the start, and once a posting passes 12 months, or 18 with a motivated notification, most of the host country’s mandatory terms apply. Host countries also run declaration systems for postings: in 2023 around 1.5 million posted workers were reported in them, according to the European Commission, with Germany, Belgium, France and Austria receiving the most.

5. We do not want to hire an international HR team. Is that the only alternative?

No. What you need at this stage is local expertise, not necessarily local headcount. We act as your HR partner in each new country: setting up employment, payroll, benefits and policies, then supporting the team once it is live, so you keep a lean central HR organization while the company grows abroad.

6. How fast can we be live in a new country?

A typical market entry HR setup takes four to six weeks per country, and six to eight weeks or more when several countries run in parallel. Timing depends on the employment route: registering as a foreign employer or using an employer of record is usually quicker than setting up an entity, which adds company registration before payroll can be registered.

7. We are going into two or three countries close together. Can you handle them in parallel?

They can run side by side. A single team handles all of them on one method, so decisions made for the first market, such as your contract structure and benefits approach, carry into the next while each country still gets its own registrations, contracts and local rules.

8. What stays consistent across countries, and what has to change?

Your culture, values, pay philosophy and the standard of benefits you want to offer can stay the same. Contract terms, payroll, social security, statutory benefits, working time and termination rules have to follow each country’s law. The skill is keeping the first list consistent while getting the second list right everywhere.

9. Can our non-EU employees move to the new country with us?

It depends on their permit. Holders of an EU Blue Card can carry out business activities in another Member State for up to 90 days in any 180-day period, and after 12 months in the country that issued the card they can move to work in a second one. Ireland and Denmark do not apply the Blue Card. Other permits need checking country by country, so we raise it early in the plan for your immigration adviser to handle.

Reviewed by Nadia Harris, Client Solutions Director · Last reviewed September 2026

Open the Next Country in Weeks, Without Building HR From Scratch.

Plan the next country before your first hire there

Tell us where you are based, which countries are next and when you want your first hires there. We lay out what each market needs, the employment routes open to you and a realistic timeline.

You come away with a concrete plan for the next market, covering setup options and lead times.

No commitment is required. Just an honest view of what the expansion involves.